Don Draper
Don Draper was the Creative Director at the Sterling Cooper advertising agency, where his ad campaigns and client relations earned him partnership. He's now a Founding Partner at Sterling Cooper Draper Pryce.
Betty Francis
Betty Francis, formerly Betty Draper, is recently divorced from Don Draper. A graduate of Bryn Mawr College and a former model, Betty moved to Ossining, New York, after marrying Don. The couple has three children together: Sally, Bobby and Gene.
Roger Sterling
Roger Sterling is a Partner at the Sterling Cooper Draper Pryce advertising agency; his father founded the original Sterling Cooper in the 1920s with Bertram Cooper. A World War II veteran, Roger has suffered two heart attacks. In the past he’s tried to change his hard-living ways, but is now smoking and drinking again.
Pete Campbell
Pete Campbell is a Partner working in Account Management at the Sterling Cooper Draper Pryce advertising agency. He held a similar position at the original Sterling Cooper.
Lane Pryce
Lane Pryce is a Partner in the Sterling Cooper Draper Pryce advertising agency. A Londoner, he comes to New York as part of Sterling Cooper's merger with the British firm Puttnam, Powell, and Lowe. Lane's wife, Rebecca, hates New York and longs to return to London, but Lane soon feels at home at Sterling Cooper, distinguishing himself by reducing the agency’s overhead and raising billings.
Bertram Cooper
A nattily bow-tied iconoclast, Bertram Cooper is a Founding Partner in the newly formed Sterling Cooper Draper Pryce advertising agency. A founding partner of the original Sterling Cooper, Bertram expressed misgivings about selling it to the London-based Puttnam, Powell, and Lowe, but eventually agreed to the merger. When PPL is itself sold to the agency McCann Erickson, however, Cooper realizes that he will likely be forced to retire and becomes a partner in the new agency.
Joan Harris
Joan Harris is the Office Manager at the Sterling Cooper Draper Pryce advertising agency. Joan held a similar position at the original Sterling Cooper, where for a brief period she also worked as a script reader with Harry Crane in the TV Department. Clients lauded Joan's contributions, but a new male employee was hired when a full-time position opened up.
Peggy Olson
Peggy Olson is a copywriter at the newly formed Sterling Cooper Draper Pryce advertising agency. The Brooklyn native began at the original Sterling Cooper as Don Draper’s secretary; he promoted her to copywriter in recognition of her contributions to two successful campaigns.
